Golden-bulge! David Beckham shows off his impressive package again as he models his own underwear range for H&M

Fans have been excited to see David Beckham in his underwear ever since he announced his new campaign back in July - and now the wait is over.

New images showing the 36-year-old footballer posing in tight briefs for retail fashion chain H&M were released today and are bound to please the ladies.

David is showing off his toned body, his extensive body art and of course an impressive package in the advertisement for his own bodywear.

Wearing a pair of tight white trunk briefs - that will retail at £9.99 a pair - the father-of-four looks mean and moody as he stares into the distance.

The image bears many similarities to that of David's previous campaign with Italian designer brand Armani who he first modelled for in 2007.