Monalisa and Emem Isong fail with mismanaged screening

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sources africanmoviesnews.com About two weeks ago, CATWALQ was premiered for media
buyers and agencies. The soap was a joint production of Royal Arts Academy headed by Emem Isong and Nollywood actress, Monalisa Chinda. Before coming to the soap itself, one needs to talk about the organization. It was an occasion that everything looked disorganized and the producers, Isong and Chinda didn’t seem to have a clue about what to do.


First, the event was supposed to be for media buyers but there were less than ten of them. The whole place was filled with Nollywood practitioners and mostly those that play extras or those known to be moving up and down without decorum.


The MC for the event looked lost and appeared busy doing more than three or four things at the same time. He was not dressed like a Master of Ceremonies and did not carry himself like one. He made the show look like a circus. The screen for the premiere was placed behind the high table instead of adjacent and so they had to finish showing the soap before people were called to the high table.


Things got even worse at the end of the showing of the soap. Monalisa Chinda was truly gracefully dressed. But she seemed more conscious of her dress than the product she was selling. It did not worry her or Emem that the show was failing. The male star, a young guy who should be the shinning star of the day as a lead actor in the soap looked so ordinary and lost. No sign of a guy who played the lead role in the much talked about Catwalq. It was disgraceful.


The viewing of the soap was another shame. More than five times, the broadcast ceased. Isong walked up and down nervously as the audience got tired of the jerky and faltering broadcast.


Finally, the question time came and it was the worst aspect of the show. Nobody seems to be in charge of answering questions. Emem Isong answered some, the MC also answered (we don’t know whether he is a co-producer). At some point, a woman we found out later to be Isong’s sister also grabbed the phone and answered questions so aggressively as if she had issues with the guests.